'The Voice' Towers Over 'Idol' in its First Week Back On Air
13.6 million viewers, an 11 percent rise over the premiere of the fall edition. “Idol” was faring better in February when it was attracting at least 13.5 million viewers to each episode. February viewing totals, especially in the demo, are more important than other months as those ratings are used, along with those in November and May, to set advertising rates next season. The problem for “Idol” is that it has now fallen below a 3 rating in the 18-49 demo, a new low water mark for the show now in its 12th season. Thursday's episode was the third consecutive elimination show in which it has been below a 3. Wednesday's performance edition, which performs better than the results show, was only slightly better, pulling in about 4 million viewers in the demo. Both nights were off from the previous week when 4.6 million 18- to 49-year-olds tuned in to the competition show.