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Victoria Beckham Launches E-Commerce Site

Spice Girl-turned-fashion designer Victoria Beckham is joining the online shopping game with her own e-commerce site. launched on Tuesday (Mar. 26) and features her ...
ready-to-wear Icon line, Victoria Victoria collection and denim wear, as well as accessories, including hand bags and sunglasses. Photo and video content will also give users an exclusive look into the makings of the successful fashion brand. Its Divided into two sections, "Shop" and "Look," the website features a sleek presentation of her ready-to-wear Icon collection, the significantly less expensive Victoria Victoria Beckham line, denim we'd like to squeeze into, ladylike accessories and behind-the-scenes video and photos. Beckham's e-commerce site has only been live for a couple of hours, but her retro-inspired tops and sunglasses are already sold out. About 20 percent of the company’s business -- entirely wholesale until now -- comes from online sales through other retailers’ websites. Well, this best-dressed mama is bringing the bacon straight home. This can only mean more designer shoes for Harper!

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